PHILIPS The One Ambilight 50PUS8949/12 50" Smart 4K Ultra HD HDR LED TV

Product code: 632460 Kick back and let this Philips Ambilight TV wrap you up in a cozy blanket of colours. LED lights on the back of the TV dance along to whatever's showing, stretching the action beyond the frame, and splashing your walls with colour. Thanks to the P5 Perfect Picture Engine working away in the background, everything looks spot on. Think vivid colours, natural skin tones, and seamless motion. The TITAN OS makes finding what you love a piece of cake, so you can jump straight back into your shows or get recommendations on the hottest action and drama. It brings you all the good stuff without any hassle.Good to know- Dolby Atmos creates a virtual surround sound effect, drawing you into the heart of the action- With Dolby Vision, you'll see more detail in every scene, closer to what the director wanted you to experience- When you watch HDR content, you'll see the difference with improved brightness and contrast- Gaming is even more fun with support for HDMI 2.1 and a blazing-fast refresh rate up to 144 Hz- Create a home cinema surround sound system by wirelessly connecting with DTS Play-Fi speakers- Catch-up on your dramas straight from the TV guide with Freeview Play________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee. Turn up the joy with The One! This 4K Ambilight TV gives you everything you want: epic picture quality, a responsive home screen packed with the streaming services you love, and incredible gaming. Get ready for your best nights in, ever. Ambilight TVs are the only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. It changes everything: your TV seems bigger, and you’ll be drawn deeper into your favourite sports, movies, music, and games. With Dolby Vision and Dolby Atmos on board, your films, shows, and games look and sound incredible. See the picture the director wanted you to see—no more disappointing scenes that are too dark to make out! Hear every word clearly. Experience sound effects like they’re really happening around you. Award winning P5 engine delivers a picture as brilliant as the content you love. Details have noticeably more depth. Colours are vivid, while skin tones look natural. Contrast is so crisp you’ll feel every detail. Motion is perfectly smooth No matter what you watch, you’ll enjoy a bright, ultra-sharp picture with vivid colours. Plus, this 4K (UHD) Ambilight TV is compatible with all major HDR formats—so you’ll see more detail, even in dark and bright areas, when you’re streaming HDR content. With Dolby Vision and Dolby Atmos on board, your films, shows, and games look and sound incredible. See the picture the director wanted you to see—no more disappointing scenes that are too dark to make out! Hear every word clearly. Experience sound effects like they’re really happening around you. Award winning P5 engine delivers a picture as brilliant as the content you love. Details have noticeably more depth. Colours are vivid, while skin tones look natural. Contrast is so crisp you’ll feel every detail. Motion is perfectly smooth No matter what you watch, you’ll enjoy a bright, ultra-sharp picture with vivid colours. Plus, this 4K (UHD) Ambilight TV is compatible with all major HDR formats—so you’ll see more detail, even in dark and bright areas, when you’re streaming HDR content. With Dolby Vision and Dolby Atmos on board, your films, shows, and games look and sound incredible. See the picture the director wanted you to see—no more disappointing scenes that are too dark to make out! Hear every word clearly. Experience sound effects like they’re really happening around you. 90+ awards You get a choice of voice assistants! Push the Alexa button on your remote and you can use your voice to find movies and shows, get recommendations, control compatible smart home devices, and more. Or ask Google to control the TV via Google Assistant-enabled devices. Your Ambilight TV with HDMI 2.1 lets you make the most of your next-gen gaming gear with super-responsive gameplay and smooth graphics. Make that jump, turn on a dime, or drift perfectly through a corner! VRR and FreeSync are both supported. Ambilight’s gaming mode makes the thrills feel bigger. It’s quick and easy to find what you love with our TITAN OS smart TV platform. Enjoying a series? You can continue watching straight from the home screen. If you’re looking for something new, you can browse categories like action or drama and see suggestions from the top streaming services—all in one place. You get a choice of voice assistants! Push the Alexa button on your remote and you can use your voice to find movies and shows, get recommendations, control compatible smart home devices, and more. Or ask Google to control the TV via Google Assistant-enabled devices. Your Ambilight TV with HDMI 2.1 lets you make the most of your next-gen gaming gear with super-responsive gameplay and smooth graphics. Make that jump, turn on a dime, or drift perfectly through a corner! VRR and FreeSync are both supported. Ambilight’s gaming mode makes the thrills feel bigger. It’s quick and easy to find what you love with our TITAN OS smart TV platform. Enjoying a series? You can continue watching straight from the home screen. If you’re looking for something new, you can browse categories like action or drama and see suggestions from the top streaming services—all in one place. You get a choice of voice assistants! Push the Alexa button on your remote and you can use your voice to find movies and shows, get recommendations, control compatible smart home devices, and more. Or ask Google to control the TV via Google Assistant-enabled devices. - Recycled cardoard -Water-based ink - No Styrofoam in LCS TV boxes below 43'' screen size - 16% weight reduction and 18% CO2 reduction - 30-50% post-consumer recycled plastic in TV back covers View More View Less